IOR – IMPACT OF RELATIONSHIP – English version

EU Programme
DAPHNE III (Call: Just/2011/DAP/AG/3255)

Duration
Start date: December 2012
End date: April 2014

Coordinator

Provincia di Rimini – Ing. Enzo Finocchiaro e Dr. Daniela Manfroni
Referente: Dr.ssa Christina Paci (Associazione AGreenment Rimini)
E-mai: info@agreenment.tk

Partners

Agreenment Association (ITALY)
Foster (MALTA)
Center Of Education And Enterprise Support [CEES] (POLAND)
Cooperation ireland (IRELAND)
Demetra Association (BULGARIA)
DIVERS Association (ROMANIA)
Talentum (HUNGARY)
Ids Institute (PORTUGAL)
Hellenic Regional Development Center (Hrdc) (GREECE)
ISES (SPAIN)
Vsi EDUKACINIAI PROJEKTAI (LITHUANIA)
Youth association (LATVIA)
Komunikujeme (CZECH REPUBLIC)
Wisamar (GERMANY
Searchlighter ltd (UK)
Kisa (CYPRUS)
Agoravox (FRANCE)
Eesti People To People (ESTONIA)
Estra foundation (SLOVAKIA)
Institute for European Research&Development (SLOVENIA)
Frederikssund-halsnaes Fire & rescue service (DENMARK)
Alliance ry (FINLAND)
MyChoice (SWEDEN)
Pro mente (AUSTRIA)
CVO HIKempen (BELGIUM)

Abstract

As its general aim Project IOR seeks to assist minors using the social networks to do so correctly, both technically and methodologically.

Among its objectives the project has that of:

• launching a campaign throughout the 27 EU member states which treats of the correct use of the social networks among youth between 10 and 17.
• generate interaction among minors who use the social networks in order to assist them in using them appropriately.
• involve schools as well as youth institutions and associations in helping young people to use the social networks correctly.

Moreover, the project is presented via a dedicated website which is followed and managed by the Greek partner in the project. However, the site is intended for use by adults and various project stakeholders rather than being directed towards young people and IOR users.

The communication activity described in this document has the target of guaranteeing:

– Identity and image, with particular attention paid to awareness of the role played in the IOR Project by Rimini Province, Associazione AGreenment and the European Union partners;
– Pursuing those objectives which are functional in rendering the project operational such that activating strategies primed towards assisting minors to use the social network platforms correctly is rendered possible.

Consequently, specific objectives relative to communication activity will:

• raise awareness
– by informing minors who use the social networks of the opportunities for knowledge derived through the IOR project;
– by informing Italian primary and high school personnel, as well as the parents of the students of these schools, of the existence of the project and of its contents,
– by informing youth associations, sports groups and organizations linked to formal learning institutions of the existence of the project and its contents.
• promote project activity
– via the use of the social network profiles created in the name of the IOR project;
– via meetings with teachers and students who are minors and who have social network profiles;
– by creating occasions for diffusing project contents to formal and informal organizations which work with youth in various ways.
• stimulate in minors who already have a social network profile to use the social network correctly
– by the creation of brief albeit informative and interesting posts on the main social networks;
– by involving minors who have a profiles in understanding that they teach those among their peers who are also on social networks to use the tools in the correct way;
– by reducing, via specific communicative actions, the distance between minors and institutions concerning the social networks;
– by promoting transparency in the use of IOR programme uses through communicating the project results.

Inasmuch as information and publicity is concerned, the project anticipates the involvement of an extensive audience as individuated by the various beneficiaries which are in some way involved in the project, whether directly or no, in particular:

1. the general public here intended as the entire public of Italian youth within the age range of between 10 and 17 as a whole. Complex communicative actions treating of the entire project, its activities and the results obtained are foreseen, mentioning also the role of the European Union.
2. Public institutions, or regional and local authorities as well as competent public authorities which deal with new technologies, schools, education, childhood and wellbeing among youth.
3. Tertiary sector and mass media, via operators which in various ways are active in project-related topics: radio stations, training institutions, youth associations and organizations, research organizations, service centers, foundations, etc.)
4. Opinion Leaders, by recruiting the participation of youth leaders and testimonials such as football players, actors and singers who can have a positive influence upon the behavior of youth, so inviting them to follow the suggestions offered by the project.
5. Beneficiaries, by way of the direct online participation of minors involved in the activities done on IOR project social network pages.

Web

At European level the IOR project has a common website. The site targets an “adult” viewership inasmuch as it represents the project’s institutional website www.ior-project.eu

Above all, the communication of the site treats of the creation and use of the 9 profiles of those social network profiles most used by young people.

The social networks chosen for Italy are:

Facebook
Google+
Twitter
Youtube
Audioboom
Netlog
Vimeo free
HI5
Ask.fm

Grant
600.000 EUR